The trade show booth is laid out to perfection. The product is on display, and the message is crystal clear. You have the attention of foot traffic. But why is your presentation met with the sound of crickets? Why is the audience uninterested?
The culprit may be your audio visual setup.
A hiccup in your AV setup can derail a presentation and overshadow your brand’s message to potential clients or partners. While the booth’s visual appeal is taken into great consideration, the AV is usually overlooked to save time and money. Don’t lose eyes and ears to screeching feedback or overpowering LCD screens. Consider an experienced AV consultant who will help you make the best first impression.
The Problem with Trade Show Vendors
Trade show vendors have one goal in mind: profit. The trade show vendor wants to sell booth space using whatever equipment will keep the most green in their pockets. Though they are convenient for acquiring mics or screens, it also means that you won’t be receiving helpful advice on proper equipment or AV design. In the process, you may lose out on the potential for a more impactful audience experience.
Poor AV can make or break a presentation. In fact, the number one complaint from observers at trade shows is that they cannot hear the media properly. This includes a faulty mic, feedback, or the audience not understanding the speaker. Your event’s sound should fit the environment—easy to hear, but not too loud as to interrupt other booths or other interactions at your own booth.
How AV Consultants Can Help
Hiring an experienced consultant may seem costly and time-consuming, but that’s not quite true. Experts tend to have good relationships with AV vendors around the country (and even the world). They can use those relationships to provide you with superior installation and a better experience for the same (or less) money than it would cost to use the trade show vendor as the provider.
In addition, your team will also receive guidance on AV placement so that technical demands can meet creative needs. Because AV consultants are experts in delivering successful trade shows, they can give helpful advice on matters of design, such as:
- Where to place speakers, microphones and screens for optimal engagement
- Which type of equipment is appropriate and makes the most of the space
- Technical details, like whether speakers should face up or down
- Potential problems and how to avoid/solve them
Spend less time researching and troubleshooting AV issues and spend more time engaging with your audience. You will find that the consequences of a failed event result in more wasted time and money than you would save with a trade show vender. It is both cost-effective and reassuring to have an experienced professional on your side.