Experiential marketing is the use of an unconventional marketing channel, an event that the prospective buyer can experience, to become actively involved with, not just be passively exposed to. While tradeshows are the most widely known type of experiential marketing, almost any message can be crafted into an experience that will affect potential buyers at a deeper level. This yields higher engagement, and measurable ROI in terms of leads, conversions, and customer retention. Your company’s employees can also benefit from professional produced events for needs like large scale corporate training, fundraising, symposiums, and retreats.
